Amway India emphasises on a healthy lifestyle; kicks-off ‘Health and Hygiene’ awareness campaign
~Organizes a series of informative and engaging virtual sessions with nutrition experts and doctors encouraging living a healthier life~
Chennai, 18 May 2021: Consistently promoting healthy living with a clear focus on supporting immunity thro ugh nutrition, Amway India, one of the country’s leading FMCG Direct Selling Companies, kick started the aw areness campaign to encourage ‘Health and Hygiene’ practices. Launched on Amway’s 23rd anniversary in India, the campaign aims at spreading awareness on how the right nutrition can help in building a healthy lifestyle. The campaign is being supported through a series of virtual sessions with panels of doctors and nutrition experts. Across India, we have conducted over 1000 sessions reaching our 5.5 Lakh Direct Sellers/Retailers and their customers.
Commenting on the launch Anshu Budhraja, CEO, Amway India, said – “Today, health and wellbeing have taken precedence over everything else with a rise in awareness for taking nutritional supplements to support one’s overall health, has also become age agnostic. As per a recent survey, 50% of consumers reported taking more supplements to support their immune system, supporting one’s overall health in 2020 and the trend is here to remain for a longer period of time. Given Amway’s formidable presence in the vitamin and dietary supplements market, we are well poised to meet the evolving consumer demands. Selfcare with nutrition, immunity and hygiene will continue to be the focus for us this year and in line with this we announced the ‘health and hygiene’ awareness campaign on our 23rd anniversary in India to helping people live better, healthier lives. With this we are working towards, staying true to our brand’s promise to the consumers by way of providing innovative, world-class quality products in line with the evolving consumer needs and consumer lifestyle. We are hosting multiple digital initiatives to spread awareness around the importance of nutrition and developing hygiene practices for optimal health.”
Talking about the importance of the campaign, Gursharan Cheema, Senior Vice President, North and South, Amway India, said, “Given the current health scenario, it is important for each one of us to safeguard ourselves in the best way possible. Preventive healthcare and seeking personalized nutrition solutions have become a major part of self-care among consumers today. We are grateful to the doctors and other health experts for joining us to improve Nutrition aw areness, and steps one can take towards obtaining a healthy lifestyle with a focus on healthy and balanced food choices that provide adequate nutritional value for the body coupled with supplementation. Through these initiatives, we are encouraging our Amway Direct Sellers/retailers and their customers to lead a fitter, healthier and hygienic life.”
Under the campaign, the doctors and nutrition experts are joining in to provide pertinent information relevant to the current times and elucidated the growing importance of leading a balanced life and the role of preventive healthcare and supplementation. These health experts shared the importance of living a healthy and hygienic lifes tyle. Some of these initiatives in the North region include the World Health Day Awareness Conference, Sp ecial Health Festival, Expert Session on Immunity Every day, Mother’s Day celebration and Importance of Health and Hygiene, among others. Our Amway Direct Sellers/retailers and their customers joined to learn more about healthy and hygienic living along with its short- and long-term benefits.
About Amway India
Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world’s #1[1] direct selling company with presence in over 100 countries & territories. Globally, Amway is 60+ years old, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-lead ing R&D has seen more than 750 patents granted and another 220 patents pending. Amway has more than 500 scientists, engineers, and technical professionals who extend our innovation and science capabilities through 11 locations to deliver global, regional, and local product research and development.
Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Ho me Care and Consumer durables through Amway Direct Retails and Direst Sellers who make personal recomm endations regarding the use of distinctive quality products. Amway products are widely recognized and apprecia ted for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[2].
Amway products are popular not just in India but across the world. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand[3]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Artistry is India’s No. 1 premium skin care brand[4]. Amway India also offe rs ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth.
The product range has been developed taking the needs of Indian consumers into consideration.
[1] https://www.directsellingnews.com/dsn-announces-2020-global-100-list/
[2] As per refund policy of Amway
[3] Source: http://www.euromonitor.com/amway-claims
Source Euromonitor International Limited; Vitamins and Dietary Supplements, World, GBN, Retail Value RSP, % breakdown, 2019 data
[4] Source Euromonitor International Limited, Beauty and Personal Care 2019 edition, Premium Skin Care category definition, retail value RSP, 2020 data
