Max Bupa launches ‘Senior First’ plan to make healthcare more accessible for senior citizens in the country
Chennai, May 13, 2021: Max Bupa – one of India’s leading standalone health insurers, today announced the lau nch of ‘Senior First’–a tailor-made planfor senior citizens, designed to provide unconditional support and care to seniors in their golden years. Senior First plan includes coverage options of up to 25 lacs with no sub limits on co mmon health conditionslike cataract, knee replacement, etc. To help customers overcome the current challen ges faced while purchasing health insurance for senior citizens and to provide them ease of policy issuance, the Senior First plancomes with several attractive features including no mandatory pre-issuance medical tests, he ath check-ups from day 1, hassle free claims process and more.
One of the highlight feature of Senior First product is the ReAssure benefit whichis triggered with the first claim itself and is an unlimited sum insured benefit. Any one claim paid from this benefit can be up to the base sum ins ured. One can make as many claims as required in the same policy year, for same or different illnesses.In a nut sh ell, this feature will enable senior citizens to never fall short of coverage which is critical to protect against unfor eseen medical expenditure towards all kinds of diseases, including Covid-19. Even in case of critical illn esses like kidney failure, dialysis or cancer, when patients often need hospitalization multiple times in the same year.Unli mi ted coverage in the product will prove to be extremely useful. 
Commenting on the launch of Senior First, Mr. Krishnan Ramach andran, MD and CEO, Max Bupa Health Insu rance, said,“Our pr oduct has been designed to address the current gaps in providing quality healthcare services to senior citizens. Currently, senior citi zens face several challenges while purchasing health insurance. This incl udes undue hassles of going through mandatory medical tests, policy denial due to chronic pre-existing condit ions, high premium, inadequate coverage, high co-pay options, amongst others.
Senior First plan has been carefully designed keeping in view the financial security needed for seniors amidst gr owing medical inflation. We realize that people want to be financially secured in these difficult times, hence a truly cashless product will ensure there is no financial burden on them once they opt for this policy.’’
Senior First is a truly cashless product and with Safeguard benefit offers 100% coverage for otherwise non-pay able expenses such as PPE Kit, Gloves, Oxygen masks, Conveyance charges and more.The product also covers expenses incurred during allday Care Treatments, requiring more than 2 hours of hospitalization, including ang iography, dialysis, and radiotherapy. Senior First plan also includes No Claim Bonusbenefit to reward customers for staying healthy. Additionally, policy buyers can also choose their own co-payment as per their financial he alth and can swap co-payments for deductible.
Dr. Bhabatosh Mishra, Director – Products, Underwriting & Claims, Max Bupa Health Insuranceon the launch said,“Seniors are one of the most impacted sections of the country when it comes to health. Unfortunately, the need is highest for this age grouphowever affordability is atits lowest. At that age,when continuous income has stopped, many tend to compromise on their health, given the high premium and other related challenges. The Senior First plan will enable senior citizens to get comprehensive coverage which is critical to protect against unforeseen medical expenditure towards all kind of illnesses, including Covid-19. It’s also a great way children can protect their parents against unforeseen health challenges’’
Max Bupa’s Senior First plan is available in Gold and Platinum range, with sum insured ranging from INR 5 lakhsup to INR 25 lakhs.
