Durex led The Birds and Bees Talk organized a Bike Rally in Imphal to show solidarity
Durex led The Birds and Bees Talk organized a Bike Rally in Imphal to show solidarity towards health and Life Skills for adolescents
- The Royal Motors Group riders to travel 110 Kms from Imphal East to Bishnupur via Imphal West
- The Birds and Bees talk is a purpose led program by Durex which aims to reach 2 million children across 7 north eastern states
18 March 2021; Imphal, Manipur: Reckitt Benckiser, the global leader in consumer healthcare with ADRA India today organized a purpose-led bike rally in Imphal, Manipur under the Durex led Birds and Bees Talk program. The rally aims to showcase the support for the importance of the informed decision making, consent and life skills for adolescents. A group of 55 riders will be covering 110 km from Imphal East to Bishnupur, Imphal West in support of Durex led The Birds and Bees Talk program which has developed an innovative, engaging curricu lum designed to address the information gap around Young people’s Reproductive and Sexual Health and Rights and provide them with a comprehensive life skills curriculum that addresses Power, Protection and Pleasure.
The ride was flagged off by the Minister of Water Resources, Youth Affairs & Sports- Mr. Letpao Haokip, the Dep uty Secretary, R & DM- Mr. Shivadas Sharma, the Director External Affairs and Partnerships, RB Health AMESA- Mr Ravi Bhatnagar and Programme Director ADRA, Mr Rajan Pydimalla. The other dignitaries present at the event were, SDO Imphal West- Ms Pooja Elangbam, Director, Youth Affairs and Sports- Mr. Phulen Meitei and Director, Social welfare-Mr. Ng. Uttam. The program started with lot of fan-fare and all the respected dignitaries applauded RB and ADRA India for the concerted efforts towards the health and wellbeing of the adolescents in the state.
Speaking on the special occasion Mr. Ravi Bhatnagar, Director Ex ternal Affairs and Partnerships- RB Health AMESA said, “Durex has been an industry leader in educating masses and spreading awareness about wellbe ing. Adolescence is a crucial age to develop an understa nding of one’s health and the criticality of life skills. With The Birds and Bees Talk program we have developed engaging ways to empower adole scents with essential life skills, knowledge, attitude, and values. We aim to promote healthy behaviours so that the adolescents in Imphal and neighbouring states grow into responsible, healthy adults. We will con tinue in our efforts to conduct more such activities in the region. And I am grateful to the state government and its authorities for joining hands for the cause.”
Mr Rajan Pydimalla, Programme Director, ADRA said, “ADRA helps people in need, especially those most vulnerable such as women, children, and minority communities. With support from Reckitt Benckiser (RB), ADRA is implementing the ‘The Birds and the Bees Talk’ for 10-19 year old adolescents in the Northeast. I am thankful to RB for supporting a much-needed initiative and involvement of youth through bike ride which is definitely going to enhance the outreach and outcome of Birds and Bees Talk campaign. Improved Knowledge and awareness about sexual health, sexual risk behaviour and gender is the call of the moment.”
Bikramjit Maisnam Singh, Founding member and Chief of Royal Motors Group, said “Today RB has given us an important cause to ride for the positive improvement in self-confidence, self-awareness and social skills Behavioural outcomes. I would urge all my young friends to follow the message of The Birds and Bees Talk.” The northeast region has a high adult HIV prevalence in states of north east region like Mizoram (2.04%), Manipur (1.43%), Nagaland (1.15%), etc., much higher than average national prevalence (0.22%) in India. In Man ipur, the 15-39-year age group, the most productive age group has the maximum deaths due to HIV. The regions’ population is also vulnerable in context of HIV infection particularly for Injecting Drug users.
About RB:
RB* is the global leading consumer health and hygiene company. Driven by a purpose to build healthier lives and happier homes, RB has operations in over 60 countries. From the foundations of well ness and infant nutrition, to the fundamentals of a hygienic home, its global brands help people live healthier, happier lives. RB has world lead ing Powerbrands which include household names such as Dettol, Harpic, Lizol, Veet, Durex, Strepsils, Mort ein, Vanish, Air Wick, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Muci nex, Scholl, Clearasil, Finish, Calg on, Woolite. RB’s unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 RB employees worldwide.
For more information visit https://www.rb.com/
*RB is the trading name of Reckitt Benckiser group of companies
About ADRA:
Adventist Development and Relief Agency (ADRA) is a global humanitarian and development organization that works with people in poverty and distress to create just and positive change, having head office in Maryland (USA). ADRA India belongs to global ADRA network comprising of 118 country offices to bring long term dev elopment programs and immediate emergency relief through these networks across 6 core sectors i.e. Food Sec urity & Livelihood, Public Health, WASH, Education, Protection and Emergency/Disaster Management. In India, ADRA was officially registered in 1992 under the Societies Registered Act of 1860. ADRA India sees itself as a professional, learning and efficient network that embodies integrity and transparency and reaches across bou ndaries to achieve measurable, documented, and durable changes in lives and society. ADRA India is committed to supporting impact-driven community development initiatives that are sustainable, participatory, gender incl usive, and environmentally sensitive at a standard acceptable to all stakeholders.
