To drive India’s next level of Growth, Startups must create businesses that deliver Social Impact,
To drive India’s next level of Growth, Startups must create businesses that deliver Social Impact,says Sanjay Viswanathan of AdiGroup, at the Microsoft Startup Summit 2021
~Addressed over 100-plus new-ageStartup Founders~
Chennai, 8th March 2021: Addressing founders of India’s fast emergingStartupson setting up successful and sustainable businesses in India, Mr Sanjay Viswanathan, Founder and Chairman of AdiGroup delivered an insightful keynote address at the Microsoft Startup Summit 2021. Taking the audience through various high points of AdiGroup’s journey, Mr Viswanathanspoke aboutthe essence of creating a business with focus on sustainability and social impact.
With power-packed sessions, The Summit witnessed an overwhelming participation of over 100-plus entrepre neurs. Enlightening the entrepreneurs with interesting anecdotes from AdiGroup’s journey, Mr. Viswanathan advised having a Partner Ecosystem and creating Social Impact as core to tackle challenges of growth and value creation. Sharing insights on waysStartupscan create global impact, Mr. Viswanathan said,“Thenext decade of excitement will be around accelerated digital disruption,hence D3. This is essentially about rapid compression of Time, Space and Matter.”
He also added, “It is important to be authentic in Customer Experienceor CX, as customers today are extremely dis cerning. While in the past loyalty would be set in stone when you won a customer, that isn’t the case anymore.Hence it is critical to be authentic in CX”. 
Presenting case studies from AdiGroup,Mr. Viswanathan mentio ne d their recent foray into Education. Sharing a few insights on this he said,“Education is fundamentally a sector where one can create sustainable Social Impact.So we chose to go with the National Institute of Open Schooling platform,(NIOS) – the world’s largest open schoolbas ed right here in India. Microsoft and we have come together to enable NIOS Study centres and students with Nextgenblended learning techn ology, BLEAP® from Ed4All.BLEAP® is built on Microsoft tech stack with the objective ofimpacting 250 million students in India. We are the only digital school offering NIOS curriculum on Jio Platforms and Flipkart. We will demystify and democratize access to Education. Hen ce anyone who aspires to pursue their formal school education from Class 9 to 12 at low cost, can now do soon BLEAP®. While good quality education in India costs at least a lakh or two per year, we are now delivering this entire product end-to-end for less than 5000 rupees for the whole year of Education. The objectiveis to create social impact and to transforma nation through Education.’’
Following this energising and insightful session, the Microsoft StartupSummit had interesting sessions covering a diverse set of topics ranging from Intelligent Technologyto Cloud Optimization and end-to-end Encryption.
About AdiGroup
AdiGroup is headquartered in London and comprises five primary business units – Adi Partners (advisory and investment management), AdiTech (product develo pment and engineering), AdiGro (smart campus, electric and hydrogen vehicles, education, and capital), AdiFi (fintech for under-banked and un-credit scored through Adi Wealth) and Adi Health+Wellness (focused on four distinct themes – mental wellness, telehealth, genetics, and hospitals). Present in 19 locations from London to Hanoi, privately-held AdiGroup is built on principal values of Initiative, Intrepidity, Integrity, and Impact. For more information, please visit https://www.adi-partners.co.uk and https://www.bleap.org.
