IMPACT BY HONEYWELL LAUNCHED TO CATER TO GROWING MID- SEGMENT IN INDIA
- Impact by Honeywell brings world-class, affordable, easy-to-install and easy-to-use products and digital solutions that are customizedfor mid-segment customers
- Honeywell targeting B2B SME customers in tier-1 and tier-2 cities and beyond
Chennai, February 24, 2021–Honeywell, a Fortune 100 technology leader, today announced the launch of Imp act by Honeywell, a brand that has been especially created to cater to the growing mid-segment in India.As part of the launch, the company introduced several products that have been locally developedto solve the unique cha llenges faced by mid-segment customers in terms of productivity, cost control, revenue leakage, quality, and compliance.
Dr. Akshay Bellare, President, Honeywell India, said,“Impact by Honeywell brings the weight of Honeywell’s technology capabilities to offer world-class, affordable, easy-to-install and easy-to-use products and digital solutions that are geared to solve the problems of mid-segment customers.”
Middle-income households in India are set to almost double by 2030, offering small and medium enterprises (SMEs) with an opportunity to meet their burgeoning demands. Furthermore, the Government of India’s Aat manirbhar Bharat Abhiyaanis expected to give a boost to the SME sector“In the business-to-business context, this segment represents a large customer base spread within and beyond tier-1 and tier-2 cities, and a significant opportunity for Honeywell in the end markets that it serves,” Akshay added.
According to him, Honeywell sees tremendous potential for adoption of automation, digitalization, and smart products and solutions by SME or mid-segment customers.The company has put in place a new team with an ent repreneurial, startup culture at a new office in Pune. In a relatively short span of time,Impact by Honeywell has expanded its customer base and product portfolio.Impact by Honeywell’s portfolio includes a range of affor da ble, simple and connected solutions that go into buildings and focus on energy management, fire safety, security and surveillance,and workforce management.
