CavinKare gives its beverages segment healthy fillip with Immunity Supporting ingredients;
CavinKare gives its beverages segment healthy fillip with Immunity Supporting ingredients; Launches Carbonated Fruit Drinks
~ The newly launched range of carbonated drinks to be available in four different brand names ~
Chennai, 27 January 2021: Quenching the consumer’s thirst for relishing beverages, FMCG major CavinKare today launched a series of fruit based carbonated drinks. Further strengthening its beverages portfolio, the ne wly launched brands are CavinKare’s first series of packaged drinks infused with immunity supporting ingredie nt Zinc and Vitamin A & D. Set to be available across markets in South India, the range of drinks are launched under four different variants – Chillout, Fremon, Runge and Joozy Cola to bring out the essence of its fruit insp iration.
Commenting on the launch, Mr. B P Ravindran, Business Head – Beverages & Dairy, said “The pandemic has hei ghtened awareness about immunity more than ever among consumers. CavinKare, with innovation as its rock bed, has constantly strived to offer healthy, quality beverages to consumers at an affordable price point. The launch of our carb onated drinks series is a bid to offer a little more of health in every package by adding immunity supporting Zinc, that is truly need of the hour. Every variant is filled with the goodness and nutrition of fruits, complimented with immunity boosters to offer consumers a rounded beverage option. We are confident that this will be great strength to our portfolio and enable consumers to quench their thirst without compromising on health.”
The newly launched series of fruits based carbonated drinks promises to offer consumers a refreshing break. The fizzy, bubbly drinks aim to instantly quench consumer’s thirst while elevating their senses making it a perfect family drink.
The beverage are available in 4 distinguished flavors – orange, paneer soda, lemon and cola flavors and are attractively priced at Rs.12 for 200ml pack and Rs.35 for 600 ml pack as everyday refreshing drinks. Paced with naturally rich fruit juice unified with immunity supporting components, the range of beverages will be available across all general trade outlets, in the launch markets.
About Cavin’s: Cavin’s is the umbrella brand for CavinKare’s dairy based offerings. Be it cold chain offerings like UHT Milk, Curd, Paneer, Butter or ambient offerings like Milkshakes, Buttermilk, Lassi- Cavin’s has a variety of products. With continuous innovation as Cavin’s bed rock, the brand has evolved into a dairy brand with offerings of the highest quality alongside adherence to international quality standards in terms of production.
About CavinKare:
CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (Chik, Meera, Karthika and Nyle), Hair Wash Powders (Meera & Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant; Talc (Spinz), Pickles; Snacks (Ruchi, Chinni’s; Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends & Limelite). With its recent expansion into health and hygiene category, CavinKare offers a spectrum of sanitization products ranging from SaaFoo for vegetable and fruit hygiene and safety to Bacto-V multi-surface and gadget disinfectant.
Under some of its key personal care brands, CavinKare also offers hand sanitizers and liquid soaps. Most of the brands are clear winners in their respective product categories. A dedicated R & D center equipped with latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved sign ificant milestones and a competitive edge with sound understanding of mass marketing dynamics and has est ablished a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees.’
