EID Parry Rolls out New TVC Campaign #InsideOutside for Parry’s White Label Sugar;
EID Parry Rolls out New TVC Campaign InsideOutside for Parry’s White Label Sugar; Puts the Spotlight on Impurity Free Sugar with a ‘sweet’ TVC
~ TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments ~
Chennai, December 24th, 2020: Building on the importance of trust and hygiene as key elements in everyday life, EID Parry, India’s leading sugar manufacturer today rolled its marketing campaign – #InsideOutside. The campa ign through an intriguing TVC brings to fore the brand’s promise of offering impurity free sugar through its specialized sulfur free process of manufacturing. Narrated through the eyes of a reel-life couple, the TVC further reiterates EID Parry White Label as high-grade sugar that is manufactured in a safe environment, untouched by hands, without compromising of the taste and quality.
Mr.Balaji Prakash Sr.Vice President Sales & Marketing said, “There is a heightened awareness among consumers about hygiene and safety now more than ever. Sugar is an integral part of every household and women as gatekeepers of food and health, do look very keenly into the quality of everything that comes into her kitchen. As a leading sugar manufacturer, we have set several benchmarks in the industry in terms of producing quality products without compromising on taste and hygiene, which has won us many hearts and has helped us garner consumer trust in the market. The InsideOutside campaign is an opportunity for us to strongly educate and enlighten consumers about the various measures & quality standards that EID Parry Sugar undertakes before adding sweetness to their life.”
Bringing together television fame Vani Bhojan and Amit Bhargav, the TVC captures simple yet impactful moments of trust and disappointment in everyday life, especially in terms of procuring quality ingredients. Intertwined with the narrative, the film traverses through the manufacturing journey of EID Parry White Label Sugar in a safe, technology driven environment, untouched by hands and showcasing the advanced the sulfur free manufacturing process being used to ensure hygiene and quality.
Commenting on the TVC, Ms. Vani Bhojan said “I am very happy to be associated with EID Parry for their new TVC campaign. Sugar plays an important role in every occasion across households in India. Hence, there is a need for brands to educate and create awareness about quality differentiations to consumers. The efforts undertaken by EID Parry is commendable and I am confident that more and more consumers will be motivated to opt for high quality, impurities free sugar, packed in a safe and healthy manner moving forward.”
Beside the TVC, InsideOutside campaign also comprises of a series of social media promotions. The newly launched TVC can be viewed here – https://youtu.be/9QGA7GWCm0I
About EID Parry
E.I.D. – Parry (India) Limited (E.I.D. Parry) is a listed company engaged in the business of Sugar and Nutraceu tic als. Headquartered in ‘Dare House’ a heritage building, in Chennai, India, the Company is a part of the INR 369 Billion Murugappa Group, one of India’s leading business conglomerates. Founded in 1788, ‘Parry’ has been a household name for over 225 years. The Company holds the distinction of setting up India’s first sugar plant at Nellikuppam in 1842 and even today continues to pioneer new paths in each of its businesses.
Amongst the leading sugar manufacturers in India, E.I.D. Parry’s has 9 state-of-the-art sugar plants plants with a total sugarcane crushing capacity of 43,400 TCD, co-generation capacity of 160 MW and Distillery capacity of 234 KLPD that are spread across South India.
E.I.D. Parry is a pioneer and world leader in organic spirulina and micro algal products in the Nutraceuticals sp ace. ‘Parrys Spirulina’, with 3 major international certifications, is sold in more than 41 countries across the gl obe. The highly specialised manufacturing Plants of the Nutraceuticals business for micro algal production are located at Oonaiyur and Saveripuram in Tamil Nadu. The Company also retains a significant presence in the farm inputs business through its subsidiary Coromandel International Limited.
For more details, visit www.eidparry.com
About Murugappa Group
Founded in 1900, the INR 369 Billion Murugappa Group is one of India’s leading business conglomerates. The Group has 28 businesses including nine listed Companies traded in NSE & BSE. Headquartered in Chennai, the major Companies of the Group include Carborundum Universal Ltd., Cholamandalam Investment and Finance Company Ltd., Cholamandalam MS General Insurance Company Ltd., Coromandel International Ltd., Coromandel Engineering Company Ltd., E.I.D. Parry (India) Ltd., Parry Agro Industries Ltd., Shanthi Gears Ltd., Tube Investments of India Ltd., TI Financial Holdings Ltd and Wendt (India) Ltd.
Market leaders in served segments including Abrasives, Auto Components, Transmission systems, Cycles, Sugar, Farm Inputs, Fertilisers, Plantations, Bio-products and Nutraceuticals, the Group has forged strong alliances with leading international companies such as Groupe Chimique Tunisien, Foskor, Mitsui Sumitomo, Morgan Advanced Materials, Sociedad Química y Minera de Chile (SQM),Yanmar & Co. and Compagnie Des Phosphat De Gafsa (CPG). The Group has a wide geographical presence all over India and spanning 6 continents.
Renowned brands like BSA, Hercules, Montra, Mach City, Ballmaster, Ajax, Parry’s, Chola, Gromor, Shanthi Gears and Paramfos are from the Murugappa stable. The Group fosters an environment of professionalism and has a workforce of over 35,000 employees.
