RB invites the next generation of Indian innovators to showcase targeted hygiene solutions
Introduces ‘The RB inGen Challenge’ in partnership with TiE Delhi-NCR
National, December 08, 2020: RB (Reckitt Benckiser), a leading global consumer health and hygiene company, today announced the launch of ‘The RB inGen challenge’ in partnership with TiE Delhi-NCR. RB with its initiative ‘inGen’ is looking to invite the next generation of Indian innovators to showcase their solutions for targeted hygiene needs. The shortlisted startups will get an opportunity for deep domain and business mentorship by experts from both RB & TiE.
Speaking about the initiative, Mr. Narasimhan Eswar, Senior Vice President, RB Hygiene, South Asia, said, “At RB, we fearlessly innovate and seek new opportunities in a relentless pursuit of a cleaner and healthier world. Indian minds have been stirring up a revolution by demonstrating the power of innovation and entrepreneurship across sectors, but we feel there is still immense untapped potential in the health and hygiene space. With RB’s ‘inGen Challenge’ we aim to nurture and usher the next generation of Indian innovators by giving them an opportunity to showcase their brilliant work and provide them with assistance through mentorship programs, monetary prizes and more.”
“Hygiene is the foundation of health! The global pandemic has reinforced the need for improved hygiene products, services, and education. The RB ‘inGen Challenge’ seeks entries from Indian startups that will disrupt the current equilibrium in the areas of disinfection, cleaning and pest control as well as in cleaner air and water”, said Kaushik Roy, Regional Finance Director, RB Hygiene, South Asia.
Rajan Anandan, President of TiE Delhi-NCR, added, “The program is curated to provide startups opportunities to seek mentorship and benefit from the immense research, product and market knowledge as well as explore potential partnership opportunities with Reckitt Benckiser. The program is focussed on inviting innovative startups that are working towards making it easy for individuals, families, and communities to live in a cleaner and healthier world to take part in this unique Challenge.” The shortlisted startups will also get an opportunity to win cash rewards of upto INR 5 Lakhs along with complimentary membership of TiE Delhi-NCR.
ABOUT RB:
RB* is driven by its purpose to protect, heal and nurture in a relentless pursuit of a cleaner, healthier world. We fight to make access to the highest-quality hy giene, wellness and nourishment a right, not a privilege, for everyone.
RB is proud to have a stable of trusted household brands found in households in more than 190 countries. These include Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite, Air Wick and more. 20 million RB products a day are bought by consumers globally. RB’s passion to put consumers and people first, to seek out new opportu nit ies, to strive for excellence in all that we do, and to build shared success with all our partners, while doing the right thing, always is what guides the work of our 40,000+ diverse and talented colleagues worldwide.
For more information visit www.rb.com
*RB is the trading name of the Reckitt Benckiser group of companies
About TiE Delhi-NCR
TiE is a global not-for-profit organization dedicated to fostering entrepreneurship through mentoring, networ king, education, incubation and funding. It is spread across a vast network of 61 Chapters in 14 countries. TiE Delhi-NCR is among the most active chapters across the vast TiE network. In the last 20 years, it has continu ously taken the lead in creating an increasingly positive ecosystem for entrepreneurs and investors. TiE has a wide range of programs including ae4TiEcon, Startup Expo, India Internet Day, Special Interest Groups (SIGs) across sectors, TiE Institute & TiE Young Entrepreneurs. For more details, visit www.delhi.tie.org
For TiE Delhi-NCR
Meenal Chaturvedi Majboor | Lead- Marketing & Communications, TiE Delhi-NCR
Meenal@tienewdelhi.org | meenal@delhi.tie.org|+91 997144261
