Celebrating 4 million passenger vehicles on road, Tata Motors takes its viewers down memory lane with the #WeLoveYou4Million’ campaign film
- Highlights its journey towards Atmanirbharta and safest vehicles for India in the voice of renowned actor Mr. AnupamKher –
Chennai, November 2020:Tata Motors, India’s leading automotive brand today rolled out a special video celebrating the recently achieved 4 million milestone for its passenger vehicle business. Narrated with a voiceover by prominent actor and Padma Shri Award recipient – Mr. AnupamKher, the video highlights the company’s journey towards Atmanirbharta – one car at a time.
This film will make everyone nostalgic as it draws a visual timeline in the voice ofMr. Kher narrating the key milestones achieved by the companysince its establishment in 1945. From reliving some of India’s iconic historic moments to keeping up with the changing times, the video captures it all and concludes with the launch of the New Forever BS6 range of cars – the Tiago, Tigor, Nexon, Harrier and Altroz, thereby highlighting another feat of Tata Motors by presenting the youngest and the safest product portfolio in the Indian automobile market.
As part of this campaign, the company is also hosting the #WeLoveYou4million quiz on Instagram. Viewers can now participate and stand a chance to win scale models.
With the growing customer base for the New Forever range, Tata Motors has climbed to the 3rd spot in the passenger vehicles segment, a podium finish achieved in two successive quarters, recorded a market share of 7.9% in H1FY21. Posting a healthy growth of 22% (YTD) vis-a-vis last year (April – October), the company has also achieved a host of milestones in this period. From crossing the highest ever sales mark for the Nexon to incurring growing Harrier sales and crossing the 3 lakh and 1,50,000 milestone of Tiago and Nexon roll out respectively.
Customers can enquire, request a test drive, make bookings and select their preferred financing option via the recently launched ‘Click to Drive’, an end-to-end online platform from the comfort and safety of their homes.For more information on the products, please visit – cars.tatamotors.com.
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