The Phoenix Mills Ltd. opens doors of its grand palatial shopping mall, Phoenix Palassio, in Lucknow
India, July 08, 2020: As the gradual unlocking of India takes place, Lucknow will now have a new destination —Phoenix Palassio.
Spread across 13.53 acres and a built-up area of 1 million sq. ft, the mall has been used as an expansive canvas fo r the grandest architecture ever seen in shopping malls. Standing out distinctly on Shaheed Path expressway as a visual delight, the mall’s linear colonnade façade captures the eye. The mall is flanked by three grand entrances (in the North, South, and West) and a 200-feet tall musical fountain that introduces its visitors to its magnifice nce before they walk through its grand rotunda entrances. Phoenix Palassio’s eclectic fusion of classic architec ture with European and Awadhi influence pays homage to the city’s rich cultural legacy and modern spirit.
Ensconced in high-arched ceilings and embellishing every inch of the mall’s premise are 100 unique art chande liers to dazzle patr ons. Lighting, artwork, and sculptures at every corner come tog ether to provide a sense of dis covery as mall visitors continue th eir journey through Phoenix Palassio’s tribute to Lucknow’s ar tistic legacy. W ith a well thought out horticulture program, the landscaped exteriors complete the grandeur that this mall bri ngs to the city of Lucknow.
More significantly, being launched in the COVID-19 phase, Pho enix Palassio prioritizes the well-being and safe ty of its shoppers — many of whom will be making their first trip to a mall since the first lockdown. The mall has implemented best global practices in its operating procedures to provide shoppers with an enhanced luxurious experience in a safe and stress-free environment. Phoenix Palassio has made significant investments in COVID-proofing every touchpoint. These include minimal contact services, floor markers to ensure social dis tancing, UV screening of bags, pre-sanitised shopping trolleys, hand sanitisers placed at multiple locations for easy access, and contactless payments at retail outlets and car parking. These have been implemented for cust omers, retail partners and employees, ensuring a safe retail experience for all.
Mr. Atul Ruia, Non-Executive Chairman, The Phoenix Mills Limite d, said, “Phoenix Palassio is the first mall to be come operational of the five that we are developing as a part of our ongoing expansion of over 5 million sq. ft. ac ross Lucknow, Pune, Bengaluru, Indore and Ahmedabad. This expa nsion will see us double our mall portf olio by FY24. We are confident that as the nation unlocks, rigo rous compliance to government guid eli nes and global be st pra cti ces in retail will set the tone for the sector’s revival. Phoenix Mills is focused on ensuring the safety of its patrons by setting new benchmarks in mall management and we put our best foot forward towards a new no rmal as we announce the opening of Phoenix Palassio in Lucknow today. The opening of Phoenix Palassio in the cu rr ent environment is testament to our commitment to continue to serve a nd provide livelihoods, through our malls, to the communities that we operate in.”
Speaking on the development, Ms. Rashmi Sen, Chief Operations Officer – Malls, The Phoenix Mills, said, “Our vision is to offer cust omers an unprecedented experience in all our properties, one that combines never-seen-before grandeur and luxury with intern atio nal safety protocols. We are humbled and touched that our partn ers have expressed confidence in us in the current business clim at e as we open doors of close to 150 brands at Pho enix Palassio in the opening month.”
Speaking on the notable brands that have partnered with Phoenix Palassio, she added, “We are happy to share that the mall is fully leased. Several renowned international and national brands have partnered with us, inclu ding some who will showcase their pro ducts in Lucknow for the first time. Phoenix Palassio will be int roducing 60 new brands to Lucknow. Brands like H&M, Aldo, Ma ngo, Bath & Body Works, Steve Madden, The Collective, Under Armour, Brooks Brothers, Armani Exchange, Gas, Cover Story, Charles & Keith amongst others will be ope ning doors in the city of Lucknow for the first time. Star bucks will also make a debut in Lucknow at Phoenix Pal assio. Anchor brands like Lifestyle, Westside, Marks & Spencer, Shoppers Stop, Pantaloons, Max and Big Bazaar will make shopping at Phoenix Palassio an experience befitting even the most discerning shopper’s palate.”
“Having been associated with Lucknow for almost a decade via Ph oenix United, we have a deep understanding and appreciation of the city’s customers. Phoenix United has seen a positive res ponse since its re-opening post the lockdown, signaling that the economy is slowly but surely on the recovery path. Our rigorous emphasis on safety and an unprecedented brand portfolio will make us a de stination of the region in no time. The location in upscale Gomati Nagar extension will not only help the Phoenix Palassio garner fo otfalls from the Lucknow city’s shoppers, but also attract consumers from nearby cities and towns such as Ka npur, Barabanki, Rae Bareli, Faiz abad and Varanasi, who are keen to shop for premium and luxury brands and have elevated experiences.” added Mr. Sanjeev Sarin, Centre Director – Phoenix Palassio.
About The Phoenix Mills Limited (PML)
PML (BSE: 503100 | NSE: PHOENIXLTD) is a leading retail mall developer and operator in India and is the pio neer of retail-led, mixed-use developments in India with completed development of over 19 million square feet spread across retail, hospitality, com mercial, and residential asset classes. The company has an oper ational retail portfolio of approximately 6.9 million square feet of retail space spread across 9 operational malls in 6 gateway cities of India. The company is further developing 4 malls with over 4.0 million sq. feet of retail space in 4 gate way cities of India. Besides retail, the company has an operating commercial office portfolio with gross leasable area of 1.28 million sq. feet and plans to add approxim ately 4.0 million sq. feet of commercial office across exist ing retail properties going forward.
For Investors & Analysts
Varun Parwal
Sr. VP – Finance & Investor Relations
The Phoenix Mills Limited
+91 22 3001 6737
Disclaimer
Certain statements in this communication may be ‘forward looking statements’ within the meaning of applicable laws an d regulations. These forward-looking statements involve a number of risks, uncertainties and other factors that could ca use actual results to differ materially from those suggested by the forward-looking statements. Important developments that could affect the Company’s operations include changes in the industry structure, significant changes in political and economic environment in India and overseas, tax laws, import duties, litigation and labour relations. The Phoenix Mills Ltd. (PML) will not be in any way responsible for any action taken based on such statements and undertakes no obliga t ion to publicly update these forward-looking statements to reflect subsequent events or circumstances.
