Piaggio launches a 1st of its kind E-commerce platform in the commercial vehicle industry in India
Piaggio launches a 1st of its kind E-commerce platform in the commercial vehicle industry in India
URL – www.apeautomall.com
- Fast and easy end-to -end online purchasing experience, finance offers and home delivery.
- Click to Book with special Introductory Online booking offer of Rs. 2000 as additional benefit
Chennai, 7 July,2020:Piaggio launches a 1st of its kind E-commerce platform in the commercial vehicle industry in IndiaVehicles Pvt Ltd (PVPL), a 100 % subsidiary of the Italian Piaggio Group, European leader of the 2Wh sector and India’s leading manufacturer of small commercial vehicles today introduced a new e-commerce platform for its commercial vehicles, a first of its kind in the commercial vehicle industry in India.
Piaggio had already launched the e-commerce website for its two-wheeler range of products on 10th June, 2020. Now a new E-commerce platform is being launched for its commercial vehicle brand Ape’, keeping in mind the re quirement of commercial vehicle customers. This new e-commerce platform integrates all Piaggio commercial vehicle dealerships across India for local connect and a standardized delivery experience.
This new initiative is an effort towards enriching the customer experience by delivering a differentiated value pr oposition. In this first of its kind e-commerce platform, the customer can easily navigate through various secti ons of the website. Once the customer selects his city, the models applicable in that market would be displayed for him to conveniently choose from. Customers can also access product features & technical information on th is platform.
Customers can get the Ex Showroom and On Road Price for their city, calculate their EMI, apply for a loan from their preferred financier & book online by paying Rs. 1000/- only. Booking amount payments can be done secu rely through various options like Pay wallets, Net-banking, Credit card or Debit card as per the cus tomer choice. Piaggio has provided various finance options to the customer who can apply for the required amount of loan on the platform itself. Post docume nta tion and final payment the selected vehicle will be delivered to the custoer’s door step by trained dealership staff with all safety measures followed.
Talking about this launch, Mr. Diego Graffi, Chairman & MD of Piaggio Vehicles Pvt. Ltd. said, “As a leader brand in the 3Wh cargo category and a leading small commercial vehicle brand, Piaggio believes in providing the best services an d solutions to our customers in line with changing buying behaviours. The launch of this unique platform in the commer cial vehicle space will enable our customers to book their selected model from the comfort of their homes without visiting the showroom. We feel that this one of its kind offering in the Indian CV space will benefit our customers in many ways. We are constantly innovating with our products and processes to address the needs of changing times, and we have pla nned many more initiatives in the near future for our customers.”
A nationwide reopening of dealerships has already started with all care taken of sanitization and following of re gulations. Currently, a majority of PVPL dealerships are functional ensuring customers have access to the free service and warranty extensions the company began offering at the start of the COVID-19 crisis.
About Piaggio Vehicles Pvt. Ltd.
Piaggio Vehicles Pvt. Ltd. is a 100% owned subsidiary of the Piaggio Group. The Company commenced operatio ns in India in 1999 with the launch of the three-wheeler brand Apé, which was an immediate success and has gr own from strength to strength over the years. PVPL created the market, grew it, and has sustained a dominant position in the Diesel and Alternate fuel 3 wheeler segments. Piaggio is a leading player in the light transporta tion industry with a complete range of three wheelers in Diesel, Petrol, CNG, LPG fuel variants & has also ente red the Electic vehicle market. The Company’s products are not only endorsed by over 2.9 million satisfied cus tomers across India but also exported to more than 50 countries worldwide.
Piaggio has a state-of-the-art manufacturing plant at Baramati in Maharashtra, with an installed annual prod uction capacity of over 380,000 commercial vehicles & 1, 50,000 two-wheelers. It is also self-reliant in some of the engine categories with the completion of its advanced engine plant on the same campus. Piaggio has an over 3000-strong work force comprising experienced engineers, R&D specialists, plant workers, sales, service and ma rketing professionals.
