7UP® PARTNERS WITH AIRTEL INDIA AND LAUNCHES REFRESH BEFORE YOU RECHARGE CAMPAIGN
~Consumers to get Airtel recharge coupon worth INR 10 to INR 20 on the purchase on 7UP® PET bottles~
Click here to view the TVC – https://www.youtube.com/watch?v=kMH6hynCr7M
Chennai, September 9th, 2022: Ringing in the festive season with a refreshing offer for its consumers, 7UP® has unveiled an all new TVC to mark PepsiCo India’s recent partnership announcement with Bharti Airtel (“Airtel”). With this offer, consumers now have the chance to get discount on Airtel thanks App and get prepaid recharge w orth INR 10 to INR 20* on every purchase of 7UP® PET bottles. The fun new TVC features the quirky, curly hair ed mascot Fido Dido to announce the latest offering.
In the opening scene, a boy idles time at a restaurant, his phone has a FIDO DIDO© cover. When he attempts to make a recharge on the Airtel Thanks app, FIDO pops out of the cover and presses the locks button. The guy is taken aback by the prank and finds FIDO pointing to turn over and see the refreshing 7UP®️ bottle with the wai ter. Zooming into the packaging the boy finally understands the exciting new offer of getting a discount on his Ai rtel recharge. Thus, putting the focus on how 7UP® enables refreshment along with convenience, making the occasion more beneficial for the consumers. 
Speaking about the new campaign, Naseeb Puri, Senior Marketing Director, Flavors, PepsiCo India, said, “The refreshing offering in pa rtnership with Airtel is a great match that will further compliment the experience of our consu mers this festive season. The intent is to ensure more value and refreshment through this offer which will further make their celebrations more special.”
This offer* is valid on the purchase of 7UP® PET bottles ranging across 250ml, 500ml, 600ml, 750ml, 1.25L and 2.25L. The partnership will be amplified via robust 360-degree campaign spanning TV, digital, outdoor, and soci al media. 7UP® is available in single/multi-serve packs across traditional and modern retail outlets as well as on select e-commerce platforms.
*T&C apply, link here – https://www.airtel.in/mobile/terms-conditions
How to avail the benefit
| Pack | MRP (INR) | Airtel RC disc. (INR) |
| Pet 200ml/ 250ml/ 350ml/ 400ml | 20 | 10 |
| PET 500 / 600 ml | 38 | 15 |
| PET 750ml | 40 | 15 |
| PET 1.2 Ltr/ 1.25 Ltr | 60 | 20 |
| PET 1.75 Ltr/ 2 Ltr/ 2.25 Ltr | 95 | 20 |
Airtel Prepaid consumers can redeem their 12-digit coupons on the Airtel Thanks app on a minimum recharge a mount of INR 99. The offer can be availed up to a maximum of two times on every unique mobile number using two different Airtel codes on the purchase of two independent product packs of their preferred beverages. To av ail the benefit, consumers can simply refer to the ‘Airtel’ code printed on the reverse side of the label of their bev erage purchase, go to Airtel Thanks app – ‘My Coupons’ section and enter the code to claim the discount. The dis count coupon will get added to the consumer’s account shorty after this. The offer is valid to be claimed till Febr uary 2023. Once claimed, the discount coupon will be available to the consumer for next 90 days or till consump tion of the discount coupon, whichever is earlier.
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in Indi a. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi®, Lay’s®, Kurkure®, Tropicana® 100%, Gat orade®, and Quaker®. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Pep+. “Winning with Pep+” reflects our ambition to win sustainably in the marketplace and em bed purpose into all aspects of the business. We believe that continuously improving the products we sell, opera ting responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. In 2009, PepsiCo Ind ia achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beve rage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive si nce then. For more information, please visit www.pepsicoindia.co.in
