Casagrand On-boards Bollywood Star H rithik Roshan as the Face of Its Luxury P roject – Casagrand Mercury
With the theme – Taking Luxury to New Hei ghts, the 360-degree campaign features th e Smart and Suave Hrithik Roshan walking through Chennai’s finest lifestyle luxury ap artments
Chennai, 7th March, 2025: Casagrand, o ne of South India’s leading real estate de velopers, has unveiled a captivating new television commercial (TVC) featuring B ollywood superstar Hrithik Roshan. The company has roped in Bollywood star H rithik Roshan for this exclusive campaig n, titled “Taking Luxury to New Heights,” which showcases Casagrand Mercury’s unparalleled luxury and redefines opule nt living through an engaging cinematic experience. Casagrand plans to further scale this campaign with a 360-degree, integrated approach by featuring the TV commercial across prints, advertisemen ents, and digital integrations.
The Casagrand Mercury TVC is a visual s pectacle that brings to life the grandeur and scale of one of Chennai’s most iconi c residential developments. Designed to appeal to urban homebuyers seeking an exclusive lifestyle, the campaign master fully showcases Casagrand Mercury’s to wering 42-storey architecture, a spraw ling 10-storey clubhouse, 130 indulgent amenities, and 17 acres of lush green sp aces. Every frame captures the project’s luxurious offerings from the state-of-th e-art gym to the elegantly designed livin g spaces with walk-in closets setting a n ew benchmark in premium living.
At the heart of the campaign is Hrithik R oshan, an icon of sophistication, excelle nce, and aspiration. His presence seamle ssly aligns with the brand’s vision, reinfo orcing the essence of Casagrand Mercur y that is breathtaking, and larger than lif e. The TVC blends compelling storytellin g with high-end aesthetics, creating an e motionally resonant narrative that posit ions the project as the ultimate symbol of luxury and exclusivity. With Hrithik R oshan fore fronting the campaign, the T VC not only highlights Casagrand Mercu ry’s architectural brilliance but also insp ires homebuyers to envision a lifestyle t hat transcends the ordinary.
Speaking about the campaign, Mr. Vime sh P, Senior Vice-President of Marketing g, Casagrand, said, “Luxury isn’t just about ownership. It’s about vision, ambition, and the way you experience life. Casagrand Me rcury isn’t another high-rise; it’s a landmar ark that reshapes Chennai’s skyline with sc ale, sophistication, and world-class living. Hrithik Roshan is the perfect embodiment of this ethos – pushing boundaries, setting new standards, and redefining excellence. This isn’t just a residence; it’s a statement. And with this partnership, we’re not just building homes, we’re shaping the future of urban living.”
Located in Perambur, Casagrand Mercu ry is Chennai’s first-of-its-kind high-rise residential marvel. Spread across 20 acr es, the project boasts 1678 internationa onal-standard condominiums, including 2 , 3, and 4 BHK high-rise apartments an d 4 BHK floor villas. At its heart stands a 42-storey Dubai-styled skyscraper, alon gside Chennai’s largest ten-storey clubh ouse, Club Celest, spanning 88,790 sq. f t. With 130+ world-class amenities, 17 a cres of open green spaces, an infinity wa lkway, a forest trail, multiple swimming p ools, a grand gym, a sky cinema, and m ore, Casagrand Mercury is the epitome of indulgence.
The project is registered under TN RER A -RERA No.- TN/29/ Building/055/2024 www.rera.tn.gov.in , Please visit www.casagrand.co.in.
About Casagrand: Founded in 2003, Cas agrand is a leading real estate developer based out of Chennai. We offer a wide r ange of properties, from apartments to independent villas, all equipped with life style amenities. Our projects cover luxu ry, mid-range, and affordable categories ries, meeting the needs of different cust omers. Beyond Chennai, we’ve expande d into other major cities like Bengaluru, Hyderabad, and Coimbatore. We also p lan to expand to Pune. Our international sales are driven by our office in Dubai. We focus on delivering quality homes wi th committed completion timelines. Our emphasis on research and delivery of a s eamless living experience over the last t wo decades ensures customer satisfacti on. We have also launched ventures in c ommercial real estate and industrial pr ojects. With over 20 years of excellence, 140+ projects, 53+ million square feet o f living space, and 50,000+ customers, C asagrand remains dedicated to building homes that inspire.
