Blue Star launches a comprehensive ra nge of 150 models of Room AC
Plans to fortify its position in Smart Wifi and Heavy Duty AC seg- ments.
Blue Star Limited unveiled its new comp rehensive range of 150 models of Room ACs today,including a ‘flagship premium’ range, for the upcoming summer season. The lineupfeatures inverter, fixed speed, and window ACs, addressing the needs of every cons- umersegment across all p rice points. The demand for room ACs is seeing substantial growth, driven by int ense summer heatacross various parts o f the country and the rising disposable i ncomes of India’s expandingmiddle clas ss. Additionally, this growth is fueled by the increasing demand in Tier 3, 4, and5 markets, as well as by repla- cement buy ers and those purchasing ACs for additi onalrooms in their homes. According to estimates, India’s AC industry is project ed to doubleby FY30 . To meet this grow ing demand, Blue Star has launched a sle w of products, leveraging itsmanuf actur ing, R&D and innovation capabilities to i ntroduce new, differentiated and bestin -class ACs.
New Range of Air Conditioners for 2025 The Company has launched a comprehe nsive range of models in th e 3- star and 5-starcategories, offering h igh cooling p erformance under ext- reme conditions. These modelsare available in various co oling capacities from 0.8 TR to 4 TR, wit h attractive pricesstarting at Rs 28,990 .
This includes an elaborate ra nge of near rly 40 models of Smart Wifi A Cs which have uniqueand smart feature s such as ‘Customised Sleep’, where one can pres et the temperature,fan speed, cool/fan mode and switch on/ off the AC every h our for 12 hours, ensuringuninte errupt ed sleep. With Voice Command Technol ogy, cust- omers can operate their ACst hrough their smart devices, such a s Am azon Alexa or Google Home using Englis h or Hindivoice commands. In addit tion, the Energy Management feature offers complete control over the AC’s energy c onsumption pro- viding accessibility to t rack, control and limit the ACusage resu lting in the pre- vention of excessive ene rgy consumption.
The newly lau nched ACs are equipped with various po werful features. These include aninnova vative feature called ‘AI Pro+’, a complex and intuitive algorit hm that senses vari ousparameters, adju sts, monitors and d elivers max- imum c omfort. Another sta ndout fea- tureis ‘D efrost Clean Technol ogy’, a three-step p rocess designed to ke ep the indoor unit of theAC clean and m aintain optimal pe rformance. It beg- ins with the frosting o f the coil, followed by melting and dryin g, which signif- icantly enhances perfor mance and pro- longs it s lifespan.Additi onally, all Blue Star inve erter ACs are S mart Ready and can be u pgraded to Sm art ACs with the addition of a separate s mart module.
Further more, these comprise features s uch as ‘Tu bo Cool’ for fast cooling; ‘ Con vertible 6-in-1 cooling’, which allows the customer to adjust the cooling capacity upwards o rdown- wards; and Nano Blu Protect Technology and Hydrophilic ‘Blue Fin’ coating for bothIDUs and OD Us, to pre- ven t coil corrosion and leaka ge and for long er life, respectively.
Some other unique f eatures include Dig i Q Octa sensors that deliver unparalled a accuracyand reliabi bility; a 4-way swi n mg and wide angle lou vre movement for u niform cooling andp recision coolin g technology for setting t emperature at eve ry 0.5°C. Additionally, thisrange off ers a n enhanced spectrum of filtr- ation opti ns such as a HEPA filt er, PM 2.5 filt eran d Anti-Microbial with acti- vated c arbon n, ensuring that the air is not only cool b ut alsopure and clean. Another k ey aspe ct of Blue Star’s invert ter ACs is their wi de operating voltager ange, eli minating the need for an externrnal volt age stabi iliser.
Flagship Range
The Company has launched a formidabl le range of flagship models, inc- luding ‘S uperEnergy-Efficient ACs, ‘ Heavy-Duty ACs,’ ‘ Hot & Cold ACs’ and ‘ACs with An ti-VirusTechnology’.
Blue Star’s ‘Super E nergy-Efficient ACs’ feature a unique D ynamic Drive Techno logy toachieve enh hanced energy effici ency with optimis ed cooling by deliveri ng high airflowvol umes. As a result, the 1 TR Inverter Split ACs achieves a 6.25 I SEER, making it 64 % more energy effici cient than a 3-Star In verter AC .
As temperatures across Indi ia continue to rise each year during the peak summ er season,the Company offe rs its high-p erformance range of ‘Heavy Duty ACs.’ Built with superior specifications, these ACs deliver exceptional cooli ng power and comfort, even in scorching heat of u p to 56°C. Featuring a robust ai r throw of up to 55 feet, they main- tain full coo lingcapacity even at 43°C, ensuring opti mal performance in extreme conditions.
‘Hot & Cold ACs’ are designed to provid e comfort year-round. Blue Sta ar has de velopedone model that can op e- rate at ambient temperatures down t o – 10°C, s pecifically designedfor marke ts like Srin agar. Another range is designed to opera te at ambient temper- ature sdown to -2 °C, catering to locations ac ross the res t of the country that face harsh winter. Fi inally, the Company’s range that integra ates comfort and health, ‘ AC s with Anti Virus Technology’, effectively filter s out harmful microbes and particulate matt er.Customers can also operate these AC s as air purifiers, especially in the winter.
Blue Star’s air conditioners, besides pro viding consumers with exceptional cooli ng even ataffordable prices, are well kn own for their quality, reli ability and dur ability. The Company offers a lifeti time warranty on the inverter compress or, a 5-year warranty on the PCBs and easy fi nancing options for its products.
Since the Company’s foray into the resid ential AC segment in 2011, Blue Star ha s consistently grown in this seg ment, ou t performing the industry year after yea ar. TheCom- pany aims to achive a mark ket share of 14.3% by FY26 in t he Room ACs segment.
Expanding Manu facturing Footprint
Blue Star, through i ts fully owned subsi diary Blue Star Cli matech Limited, has establisheda cuttin g-edge manufacturi ng cturing facility in Sri City, AndhraPra desh, which began comm ercialproducti on in January 2023. Addi tionally, the Co mpany operates two ded icated plants in Himachal Pradesh for manufacturing room air conditioners. These facilities a re equippedwith advanced automation t echnologies, including state of the art as sembly lines and mat erial handling syst ems, along with comp rehensive initiativ es focused on IoT inte grationand digital isation. With these pla nts, Blue Star’s pr oduction capacity is cu rrently around 1. 4 million room ACs, with plans for gradu al expansion to 1.8 milli on units in the n earfuture.
Enhancing out reach
The Company is making strong st r- ides in e-commerce and modern trade chann els,investing in in-store demonstrators t o drive sales and using targeted online a nd offlinepro- motions to boost o fftake across all market segments. It is also exp anding itsdistribution network, particul ularly in the north. With its ‘Gold Standa ard Service’ andtechnical expertise, Blu e Star differentiates itself through a net work of over 2,100 service centers and more than 150 service vehicles, ensurin g accessible and reliable after sale supp ort nationwide.
Brand Ambassador Virat Kohli
Virat Kohli remains Blue Star’s brand a mbassador for Room ACs, playing a pivo tal role inenhancing the Company’s bran d awareness and equity. The TV commer cials featuring ViratKohli, revolving aro und the personification of heat, have res onated well with audienc es. The Compa ny will release new TVCs on the same th eme, set to launch acrossTV and digital channels in March. overall, Blue Star pla ns to invest over Rs50 crores inadvertisi g during the upcomin g summer season.
Future Prospects
Speaking to the press at a conference held i n Chennai, B Thiagarajan, Mana- ging D irector,Blue Star Limited, said, “With Ind dia set to add approximately 450 million middle-classconsumers by 2030, the ma rket for room ACs is at its inflection point and is poised to grow e xponentially ov er the next few years. P ositive trends, such as the expansion of thehousing secto or, incr- eased adoptio n of renewable en ergy, and growth in th e rural economy,are also expected to sh ape the industry’s f uture. This represen ts a significant oppo ortunityfor us, back ed by over 80 years of air conditioning e xpertise and a stron g market foothold. We continue to make significant invest ments in R&D, manufacturing as well as supply chain to enhance competencies a nd capabilities to effec tively leverage t he growingdemand. We are confident th at our extensive range of room ACs, cov ering all consumerseg ments and price p oints, will enable us to grow at a faster p ace than the market.”
