Babyshop Launches in India: Bringing 50 Years of Global Expertise to Families
Chennai, India: Babyshop, part of the re nowned Dubai based Landmark group a nd a trusted global leader in children’s e ssentials, has officially entered the India n market with the launch of its flagship store at Express Avenue Mall, Chennai.
With over 50 years of expertise, Baby s hop operates 250+ stores across 14 cou ountries, serving over 10 crore families worldwide. This milestone marks the be ginning of Babyshop’s journey in India, b ringing a legacy of trust, quality, and car e to Indian parents. The launch event wa s further elevated by the presence of re nowned Indian actress Soha Ali Khan, w ho added her star power to the celebrati on.
Babyshop stores are designed as one-st op destinations for parents, catering to children from newborns to 10 years old. Across all its stores, Babyshop offers a t houghtfully curated range of baby essen tials, kids’ fashion, travel gear, nursery f urniture, and toys. Combining global tre nds with local relevance, Babyshop prov ides products that resonate with moder rn families while delivering a seamless a nd enjoyable shopping experience.
“India represents an exciting new chapt er for Babyshop, and we are thrilled to b ring our trusted brand to this vibrant ma rket,” said Ruban Shanmugarajah, CEO of Babyshop. “For over five decades, Ba byshop has supported parents across 14 countries, helping them navigate the joy s and challenges of raising children. Now w, we are proud to bring this legacy of tr ust and expertise to Indian families. Par enting is a journey filled with important choices and meaningful moments, and o ur goal is to be a trusted partner in maki ng it simpler, more convenient, and mor e rewarding.”
Elevating the Parenting Experience in In dia
At Babyshop, every detail of the shoppi ng experience is thoughtfully designed t o make parenting simpler, more enjoyab ble, and more informed. All our stores br ing together a comprehensive range of p roducts, from newborn essentials to kid s’ fashion, travel gear, nursery furniture, and toys, all under one roof. Featuring gl obally trusted brands like Philips, Chicc o, Sebamed, Joie, Lego, and others along side carefully curated collections, Babys hop ensures that parents have access to the very best for every stage of their chil d’s growth, from birth to 10 years old.
A hallmark of the store is its My Baby Ex pert service, where trained and knowle dgeable staff provide personalized guid ance, helping parents navigate importan t decisions with confidence and care. W hether it’s selecting the right car seat or choosing nursery furniture, the expert t eam is dedicated to supporting parents every step of the way. Additionally, the flagship store introduces a Stroller testi ng track, offering parents the unique op portunity to test strollers in a simulated real-life environment before making a p urchase. Facilities like a Mother’s Room provide a warm, private space for nursin g mothers, reflecting Babyshop’s deep u nderstanding of the needs of modern fa milies.
“The core DNA of Babyshop lies in deliv ering a seamless shopping experience fo r families, whether in-store or online. W ith the flagship store, we have carefully designed a space that brings together in novative services like the Stroller Testin g Track and the personalized My Baby E hxpert assistance, while offering a wide range of globally trusted products. This holistic approach reflects our commitm ent to understanding the parenting nee ds of Indian families,” said Dheeraj Cha wla, Business Head, Babyshop India. “Ad ditionally, our robust omni-channel pres ence ensures that every family, from me tros to Tier 3 cities, can access the qualit y and care that Babyshop stands for.”
The store layout prioritizes ease and co mfort, offering parents a seamless, famil y-friendly experience. From preparing f or a first baby to finding practical soluti ons for a growing family, Babyshop com bines thoughtful design with exceptiona l value to support every stage of parenti ng.
A Legacy Built on Quality
For over 50 years, Babyshop has been gl obally recognized for its unwavering co mmitment to quality—an obsession that touches every aspect of its offerings. Fr om the softest cotton used in baby appa rel to rigorous product testing, Babysho op ensures that every item meets the hi ghest standards of safety, durability, and comfort. Over 85% of Babyshop’s appar rel is Oeko-Tex certified, guaranteeing t hat products are free from harmful subs tances and safe for delicate skin. Babys hop complies with the strictest global ce rtifications and goes above and beyond in every detail, no matter how small, to ensure parents can shop with complete peace of mind.
Whether it’s the durability of strollers, t he practicality of nursery furniture, or t the safety compliance in car seats, every product is thoughtfully designed. Babys hop’s legacy of quality is its greatest stre ength. With meticulous attention to saf ety, comfort, and functionality, Babysho op’s products reflect the same level of c are and precision that parents put into r aising their children.
Global Legacy Meets Indian Families
With a presence in 14 countries and ove r 50 years of experience, Babyshop has become a trusted name for families worl dwide. Having established its reputation across the Middle East, Africa, and Sout heast Asia, Babyshop is now proud to br ing its expertise to India, combining glob al standards with local understanding.
Beyond its flagship store, Babyshop ens ures accessibility through a robust omn i-channel presence. Families can shop o nline at www.babyshop.in or from 1200 options on e-commerce platforms Mynt ra and Flipkart, delivering convenience a nd choice to parents across the countr try. With Flipkart and Myntra’s extensiv ve reach across 19,000+ pin codes, inclu ding Metros, Tier 1, Tier 2 and Tier 3+ ci ties, and tech-backed seamless shoppin ing experience, millions of customers wi ll have access to Babyshop products.
Looking Ahead: Expanding Across India
India’s flagship store is just the begininn g of Babyshop’s vision for the country.W ith stores already open in Noida, Delhi, a nd Bengaluru, and upcoming launches pl anned for key cities like Hyderabad and Pune, Babyshop is committed to buildin g lasting relationships with families nati onwide. The combination of global expe rtise and a deep understanding of Indian parenting creates a unique value propos ition for Babyshop, fostering meaningful connections with families across India.
“Our goal is simple: to celebrate the joys of parenting while making the journey e asier and more rewarding for families,” a dded Shanmugarajah. “At Babyshop, we see ourselves as partners in every famil y’s story, offering products and services designed with care, love, and understan ding.”
India represents an exciting opportunity for Babyshop to grow while staying true to its core values of quality, affordability and innovation. With its flagship store a nd expanding presence, Babyshop invite s Indian families to experience a world o of parenting possibilities, from babyhoo d to big-kid adventures, all under one ro of.
