Voltas brings back its iconic All-Weath er Campaign this winter
The campaign focuses on emphasizing A ll-Weather ACs for diverse weather con ditions. Educates consumers of benefits of All Weather Hot & Cold ACs.
Voltas, India’s undisputed leader in Cool ing Products and India’s No. 1 AC brand, from the house of TATA, has announced the revival of its iconic All-Weather win ter campaign in the states of North India primarily on Digital platforms & Radio, t o create traction for its All-Weather Ho t & Cold AC proposition, while emphasiz izing its suitability for diverse weather c onditions. As the first brand to introduc e the concept of All-Weather Air Condit ioners more than a decade back, Voltas is keen to redefine the market once aga in with a targeted winter campaign aim ed at North India, a region where the ne ed for heating solutions is paramount in winters.
This revitalized campaign raises the pitc h for the Voltas All-Weather Hot & Cold ACs, positioning it as the ideal comfort s olution across all seasons, particularly in winters. The standout benefits of the pr oduct include intelligent heating for ext reme winters, active dehumidification f or monsoons and maintaining optimal m oisture levels for enhanced comfort dur ing winters. Further due to its more effe ctive and uniform heating, it saves more energy as compared to traditional room heaters. So, whether the consumer wan ts to beat the heat in summer or stay wa rm in winter, Voltas All-Weather ACs ca n deliver optimal comfort and convenie nce.
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Commenting on the campaign, Deba Gh oshal, Head of Marketing, Voltas Limite ed, said, “With the reintroduction of our favourite protagonist, Mr. Murthy, durin g the launch of our Smart Air AC campai gn earlier this year; we thought now is t h he best time to reintroduce our All- Weather campaign, this winter. Voltas h as the highest brand equity in the cooli ng and comfort space, and leads the mar ket in ACs. By combining innovation and consumer-centric benefits, Voltas has al ways redefined comfort while ensuring a smarter and more energy-efficient cho ice for its customers. This campaign not o nly underlines the versatility of Voltas All-Weather ACs but also demonstrates the brand’s commitment to addressing seasonal needs with superior technolog y, in an interesting manner.”
Ritu Sharda, CCO, Ogilvy India (North), spoke about the campaign and said, “After a long sabbatical, this year Murth y came back in a refreshing summer cam paign that propelled Voltas’ brand grow th to new heights. But what was equally joyous was to see how much people had missed Murthy. Everyone started reme mbering all the Murthy stories from the past. So as a treat to our consumers, and on very popular demand, we’re bring bri nging them back.”
