Indica Rolls Out Creative Digital Initiati ve
Indica Rolls Out Creative Digital Initiati ve for Its Newly Launched Indica Natura ural & Nourish Crème Hair Color
~ The brand has also unveiled a Dynami c CGI Video to further strengthen its on-going #Add ColorToYourLife campaign ~
Chennai, 14th December, 2024: Indi ca, the flagship hair color brand from FM C G major CavinKare, has rolled out its lat test digital initiative to further enhance its #Add Color To Your Life campaign, w hich aims to promote its newly introduc ed Indica Natural & Nourish Crème Hair Color. In line with this, the brand launch ed its CGI (Computer Generated Imager y) creative video highlighting the produc t’s key feature of 3 0% less dye chemical s, aimed at providing a safe and seamles ss way to cover greys. The imaginative C GI video showca ses a mesmerizing tran sformation fro m dull, grey hair to vibra nt colored, ri ch satin shine locks.
Designed to captivate and resonate wit h modern consumers, the CGI video sho wcases an interactive billboard featurin g turing a girl with long, grey hair. With e very swivel of the Indica Crème Hair Co lor packshot, the grey hair changes color to vibrant shades of Natural Black, Dark Brown, and Burgundy.
Link to the post – https://www.instagram.com/p/DDeFIOjhEHc/
Commenting on the occasion, Mr. Raja t Nanda, Business Head – Personal Care, CavinKare said, “We are delighted to la unch a creative digital initiative for our flagship brand, Indica. The new CG I vide o is set to captivate new-age consumers with its striking, immersive visuals. Thro ugh this approach, we’re not just showc asing the effectiveness of our new Natu ral & Nourish Crème Hair C olor – we’re offering an exciting exper ience. The CG I video vividly demonstrates the produc t’s ability to turn dull, grey hair to vibran t colored, rich satin shine locks making i t impossible to loo k away. This power fu l visual journey n ot only communicates the benefits of t he product but also spe aks directly to the modern consumer, en couraging t hem to experience the differ ence.”
Indica recently entered the hair Crème category with its new launch – Indica N atural and Nourish Crème Hair color wi th South Star Ms. Trisha Krishnan as its Brand Ambassador. The brand also rolle d out a 360-degree marketing cam paign complementing the launch.
About Indica
Brand Indic ventured on its journey in 1 995, with the launch of Indica Herbal H air. In 2009, the product was relaunched with the consumer insight and innovatio n of 10 minutes and thus Indica 10 minu tes Hair Colors was born. In year 2015, I ndica launched Indica Easy Shampoo Ha ir Color which has becom e the Number 1 Shampoo Hair Color br and of the cou ntry (as per AC Nielsen).
About CavinKare Pvt. Ltd: CavinKare i s a diversified FMCG major with a busines s interest in Personal Care, Professional Care, Dairy, Snacks, Foods, Bever ages & Salons. The brand portfolio con sists of Hair Colors (Indica), Shampoos (Chik, M eera, Karthika and Nyle), Hair Wash Po wders (Meera & Karthika), Coconut Oil (Meera), Skin Creams (Fairever, Spinz), Deodorant & Talc (Spinz), Pickles & Sna cks (Ruchi, Chinni’s & Garden), Retail Sa lon Products (Raaga Professional),Bever ages (Maa), Dairy(Cavi n’s), and Animal Hospital (SANCHU). M ost brands are cl ear winners in their r espective product categories. A dedica ted R&D centerequ ipped with the late st equipment and tec hnologies constantly supports the divisi ons in their ende avor. CavinKare has ac hieved significa nt milestones and a com petitive edge with a sound under standi ng of mass marketing dynamics and has established a firm foothold in the nation al market. CavinKare’s success is based on it bein g firmly grounded in its corpor ate mis sion ‘We shall grow significantly better than the industry by fostering inn ov at ion and building preferred brands, thr ough enthusiastic and delighted emp loyees.
