Real Estate Player DRA Onboards Rash mika Mandan
Real Estate Player DRA Onboards Rash mika Mandanna as its First Ever Brannd Ambassador for its Refreshed Brand Ph ilosophy – “Home of Pride”
● In line with this move, the company ha s rolled out a 360-degree integrated ma rketing campaign with a powerful T V C ommercial.
Chennai, 28th November 2024: DRA, pr ide of Chennai’s Real Estate, today anno unced PAN India Star Rashmika Mandan na as its first-ever Brand Ambassador.Th e move comes in line with the company’ s refreshed brand philosophy ‘Home of Pride’, which is set to fuel the next phase of transformative growth. As part of the brand’s ongoing transformation, DRA h as launched a powerful TV commercial (TVC) featuring Rashm ika that showca ses the emotional conn ection people sh are with their homes. Apart from the TV C, DRA will be launc ching an integrated marketing campa ign that includes print advertisements, digital promotions, mul tiplex and out-of-home (OOH) activatio ns.
By roping Rahsmika Mandanna as its B rand Ambassador, DRA aims to further increase its market share and strenggt hen its pride-connect with customerrs, employees and the partners. This colla boration also underscores DRA’s commi tment to offer quality, spacious homes a t the right price point while in stilling a s ense of pride in every home buyer. DRA will roll out its ‘Home of Pride’ campaign with Rashmika Mandan na starting from 29th November 2024. The 360-degree i ntegrated campaign w ill have a balance of TV commercials a cross leading chann els, print commercials, social media pro motions, multiple xes and OOH activati ons. The new bra nd philosophy and the architecture wa s designed and develop ed by Blue Noodles.
Commenting on the occasion, Mr. Ranje eth Rathod, Managing Director – DRA s aid “We are thrilled to have Rashmika M andanna join us as our national Brand A mbassador, embodying the essence of o ur renewed philosophy– ‘Home of Pride ’. Rashmika’s incredible rise from humbl e beginnings to becoming a self-made na tional star mirrors the spirit of persever ance, authenticity, and growth, much lik e DRA’s journey of relentless passion an d commitment to ex cellence. As a Bran d Ambassador, Rashmika represents the very essence of what DRA stands for an d together, we look forward to building not just hom es, but lasting legacies for our customers.”
Sharing her views on the association, Ac tress Rashmika Mandanna, said “I’m exc ited to join hands with DRA as their Bra nd Ambassador. As DRA embarks on the their new journey, one that is filled w ith immense pride, I have no doubt that this journey will be one of great success, an d I’m so excited to be a part of it. I’m also looking forward to seeing D RA expand its ‘Home of Pride’ philosophy and bring dreams of homeownership to even mor e aspiring buyers in th e years to come”
The TVC was directed by the acclaimed filmmaker Gautam Vasudev Menon, kno wn for his distinctive storytelling, ensur ing the films resonate with audiences on an emotional level. The entire brand arc hitecture and concept behin d the new p hilosophy were created by Blue Noodle s, a leading creative agenccy specializing in brand strategies and campaigns.
About DRA : DRA, with an impressive le gacy of 40 years, has become a trusted n ame in the real estate industry, deliverin g world-class projects across Chennai. With more than 12,000 satisfied custom ers DRA is synonymous with trust, tran s sparency, and timely delivery. Under th e visionary leadership of Mr. Ranjeeth R athod, Managing Director, DRA goes be y yond just building apartments by offer ing its customers a ‘Ho me of Pride’ thou ghtfully designed living spaces that cate r to evolving life styles and embody asen se of accomplishment and belonging.Inn ovations lik ke the ‘Timeline Meter’for p roject up d ates and the ‘Customer Delig ht Meter’ reflect their unwavering focus on cust omer satisfaction, while their on line c ustomer portal ensures hassle-fre e access to project details and documen tation. Signature developments such as D RA Pristine Pavilion, Tuxedo, Ascot, S kylantis, Elite, Infinique and many othe ers exemplify their commitment to ble nding modernity with value-driven inv estments. Recognized with awards like e FICCI’s REISA and Times Business A wards, DRA holds the distinction of bei ng Chennai’s first developer with CRIS SIL’s 7-star grading. Their social respon nsibility initiatives, include pond res t oration and nurturing young sporting talent, which highlight their dedicatio on to the community. Upholding their motto “Timeless Home, Timely Deliver y, DRA continues to inspire pride and t rust in every home they create, turnin ing dreams into lasting legacies.
