Canon India strengthens its mirrorless camera portfolio, launches two new offerings; EOS R8 and EOS R50

Canon India strengthens its mirrorless camera portfolio, launches two new offerings; EOS R8 and EOS R50

                               ·   Elevate Your Production Quality with the EOS R8– Wedding professionals and serious amateurs                                       can now capture high-quality source footage for new productions with Canon’s latest full-frame                                       camera, EOS R8!

                              ·   EOS R50: High Quality Vlogging Made Easy– Canon’s new entry APS-C mirrorless camera is                                                packed with smart features that make vlogging and content creation a breeze without having to                                      get fiddly with settings!

INDIA, 17 February 2023 – Canon today announced the EOS R8, a new entry full-frame camera that combines m any of the powerful video and still shooting features of the EOS R6 Mark II, such as Canon Log 3 and up to 40 fra mes per second continuous shooting with the portability of the EOS RP; and EOS R50, a new compact, light weig ht APS-C mirrorless camera set to replace EOS M50 Mark II. The entry-level camera is packed with many fun, cr eative tools and automated features, allowing users to create high-quality vlogs and images easily with minimal camera operation.

Commenting on the notable launch, Mr. Manabu Yamazaki, President & CEO, Canon India said, “It gives us immen se pleasure to kick-start the new year by announcing launch of two new cameras. Catalyzed by the proliferation of grow ing social media, amateur and professional imaging culture in India is seeing a steep rise. Creators are experimenting and innovating like never before. Hence our latest offerings are designed to support this new-age passion of creativity with th e right kind of technology required to move ahead in the journey. While the youthful EOS R50 is a tailor made for social content creators and photography enthusiasts looking at sharing innovating and mesmerizing content, the dynamic EOS R8 is made for wedding professionals and serious amateurs looking at upgrades to the full-frame mirrorless segment. We are confident that both these cameras will be well received as they come with the power packed features and performan ce capabilities, lightweight and compact designs in attractive prices.”

Highlighting the positioning and cutting-edge features of the new cameras, Mr. C Sukumaran, Senior Director, Pr oducts & Communication, Canon India said, “Both the EOS R50 and the EOS R8 are well slated to become ‘must-buy’ cameras in their segment owing to their unique features. For the youth of today, the EOS R50 is a light-weight entry level camera launched to create quality content be it a fashion vlog or capturing a family vacation. It comes with significant u pgrades from its predecessor, the EOS M50 Mark II, both with respect to movie performance as well as still photography. The distinctive feature to look out for is its new movies modes for vlogging.”

“On the other hand, the EOS R8 is an integral addition to our full-frame line-up as it demonstrates high quality unique fe atures, designed for varied shooting situations. It is targeted at potential users who want to upgrade their cameras, shoot movies without cropping, and start with an interchangeable-lens camera. The functions of the EOS R8 have strikingly ev olved from those of the compact full-frame mirrorless EOS RP, resulting in a more comfortable photo shooting and movie recording experience.”

EOS R8

 Stay Agile with Canon’s Smallest and Lightest EOS Full-frame Mirrorless Camera

At approximately 461g (with battery pack and SD card), the compact and lightweight EOS R8 keeps users agile, g iving them an edge when it comes to creative camera angles and transitions.

Camera shake would no longer pose a problem when shooting handheld videos as the EOS R8 is equipped with Movie Digital IS, which digitally performs tilt correction as well as 5-axis image stabilization during video shoot ing. Hence stable handheld videos can be ensured even when using lenses with no optical image stabilization (Op tical IS). When combined with a lens that has Optical IS, the two systems perform coordinated control for enhan ced image stabilization results.

A Variety of Recording Options to Meet Different Production Needs

From run-and-gun event coverage to documentaries and short films that require more post-production work, th e EOS R8 is well-equipped to tackle the different requirements and workflows to produce stunning video.

High-quality Source Footage from 6K Oversampling—up to 4K 60p

The quality of a video is largely dependent on the quality of the source footage. The EOS R8’s newly developed 2 4.2-megapixel CMOS image sensor enables 6K data to be obtained from its entire width, producing high-qua lity cropless oversampled 4K UHD footage at up to 60p.

For productions where you need to leave the camera rolling, the EOS R8 has heat suppression measures which al low you to shoot up to 4K 30p with no recording time restriction, and up to 30 minutes at 4K 60p.

Dramatic 6x Slow Motion Video with Full HD 180p

For more dramatic scenes, shooting in Full HD at as high as 180p will produce 30p output with action slowed do wn to 1/6 the speed.

HDR PQ Video and Canon Log 3: High Dynamic Range Options to Suit Your Post-Production Workflow

Besides normal 8-bit recording, the EOS R8 offers two options for recording 10-bit 4:2:2 high dynamic range vid eo. HDR PQ provides amazing dynamic range and beautiful colours straight out of camera when viewed on a HD R display. Meanwhile, Canon Log 3 offers the same level of information that is not “baked-in”, offering more flexi bility for heavier post-processing workflows that involve colour grading.

Consistent and Seamless Focus

Focus is crucial in both photography and videography and is near impossible to correct in post-production. The E OS R8 nails it effortlessly during both still and video shooting with the same Dual Pixel CMOS AF II technology a s the EOS R6 Mark II.

Acquire Focus in As Fast As 0.03 seconds[1]

Experience fast, accurate focusing: the EOS iTR AF X system not only detects and tracks people, animals, and ve hicles by deep learning, it also identifies other subjects and “locks” onto them using characteristics like shape, col our, and brightness. This helps the camera to acquire focus in as fast as 0.03 seconds, and track subjects tenaciou sly over 100% x 100% (horizontal x vertical) of the image frame. Hence, this is ideal for capturing birds, wildlife, a nd action.

Works Even In Low Light

The low light limits of up to EV-6.5[2] for stills and EV-4² for video mean that the AF operates even in dark condi tions. This works with the camera’s high native ISO speed ranges of up to ISO 102,400 (still shooting) and ISO 25, 600 (video shooting) to enhance low light usability.

Professional Cinema Camera Features

These features in the EOS R8 will help to elevate your video creations:

• Focus breathing correction: reduces visible fluctuations in the angle of view during focusing.

• False colours and zebras: advanced visual aids for exposure adjustment and setting.

• Aspect marker display: for easier framing of video to fit various social media dimensions.

• UVC (USB Video Class)/UAC (USB Audio Class) support: Plug-and-play direct transmission of audio and Full HD video to a computer with just a USB connection; ideal for livestreaming.

It also features the Multi-function Shoe, a digital interface that enables a cordless digital setup with compatible a ccessories such as external microphones.

Two New Lenses: RF24-50mm f/4.5-6.3 IS STM and RF-S55-210mm f/5-7.1 IS STM

In addition to the EOS R8, Canon also announced two new additions to the RF lens lineup, both of which offer up to 4.5 stops’ equivalent Optical IS and support for focus breathing correction.

RF24-50mm f/4.5-6.3 IS STM: The Smallest, Lightest RF-mount Zoom Lens for Full-frame Cameras

Weighing approximately 210g and measuring 5.8cm when retracted, the RF24-50mm f/4.5-6.3 IS STM comple m ents the compact EOS R8, to form a 671g combination that is lighter than the EOS R5 body alone! It covers a wid e-angle to standard view on a full-frame camera, offering compositional flexibility that sets it apart from similarl y sized prime lenses.

Equipped with 4.5 stops’ Optical IS, the lens will empower users to explore new angles. It also supports enhance d stabilisation through Coordinated Control IS with cameras that feature Movie Digital IS[3] and In-Body IS: for t he latter, up to 7 stops’ IS is possible.

RF-S55-210mm f/5-7.1 IS STM: An Ultra Portable Telephoto Zoom Lens for APS-C EOS R camera bodies

APS-C EOS R camera users who want a compact, lightweight telephoto lens to match their camera bodies now ha ve the RF-S55-210mm f/5-7.1 IS STM, which weighs approximately 270g.  The new lens provides a full-frame equivalent angle of view of approximately 88 to 336mm, with semi macro capabilities (up to 0.28x magnificatio n) and close-up shooting (closest focusing distance of 0.73m) at the tele end. The use of two UD lenses and two optically placed aspherical lenses correct chromatic aberrations, delivering high-resolution and sharpness with excellent colour throughout the entire zoom range.

APPENDIX | EOS R8

Angle of view becomes narrower when Movie Digital IS is turned on.

EOS R50

High-quality Video Right Out of The Box

The quality of a video is largely dependent on the quality of the footage. With EOS R50, you can be assured of th e high quality of the footage.

24.2MP APS-C Format Image Sensor

The EOS R50’s APS-C format image sensor is three times larger than the 1-inch sensor on the latest smartphone s. This mean sharper, more detailed images and videos, and less noise (graininess) even in low light. Users can als o look forward to beautiful, natural-looking bokeh (shallow focus) effects.

High-quality Video: First Entry EOS-series APS-C Mirrorless Camera to Produce 6K-Oversampled Uncrop 4K UHD

With 24.2 megapixels, the EOS R50 is also capable of producing high-quality Uncrop 4K 30p video oversampled from 6K worth of data. Oversampling means more information to reduce artefacts and other issues, so despite your vlogging experience and skill, the image quality will look pristine and professional.

Designed for Intuitive Vlogging

With ample modes and features that simplify shooting, the EOS R50 is designed for vloggers who want the imag e quality of a dedicated camera without the learning curve that usually comes with having to operate one.

Lightweight at only about 375g[4], it is around the same size as the EOS M50 Mark II. Perfect for vlogging on the go!

Intelligent Focus Switching during Close-up Demos

The Dual Pixel CMOS AF II system, which detects and tracks people, animals (dogs, cats, and birds) and vehicles (motorsports cars and motorcycles) based on their characteristics just got even smarter. For close-up demos, th e Movie for Close-up Demo mode quickly and automatically switches focus to the subject closest to the camera. You can showcase your new gadget or online shopping loot in one smooth take, with the focus where you want it to be.

Support for focus breathing ensures that there are no distracting changes in angle of view that tend to occur duri ng focus transitions when vlogging.

Image Stabilisation Optimised for Handheld Vlogging

Get seamless, steady footage even when shooting handheld: The EOS R50 comes with not just one, but two diffe rent Movie IS (Image Stabilizer)[5] levels (‘Enhanced’ and ‘On’) that digitally perform 5-axis camera shake correct ion, enhanced when combined with an RF lens with in-lens IS.

When the monitor is in “selfie” mode, the default “Movie IS: Enhanced” mode optimises image stabilisation for h andheld wide-angle shooting, correcting the unwanted motion that tends to become more obvious at the edges of wide-angle images. You can switch between two levels by simply tapping the “Wide-angle” button, to avoid ex cessive close-ups.

Auto Leveling Mode[6]

For scenes and shooting angles where it is hard to keep the camera level, the auto level mode automatically cor rects horizontal tilt. This would save time from manual correction in another app.

Share Your Content Quickly: High-quality Livestreams with just One USB Cable

All you need to livestream high-quality footage[7] and audio from your EOS R50 is one USB-C connection to your computer. It’s plug-and-play with no drivers required.

Straight from Camera to Phone

The Camera Connect smartphone app, which is fuss-free to set up, lets you easily transfer videos and JPEG phot o s from your camera to a smartphone either through a wireless Wi-Fi or wired USB-C connection. As the camer a supports transcoding, which makes 4K and Full HD video files lighter, even high-quality video files can be tran sferred and uploaded to social media smoothly!

Get Great Photos Easily

A host of new intelligent creative features make it even easier to make the most of the camera’s imaging capab ilities, even if you are not familiar with technical photography terms and complicated post-processing. Some no table new functions are:

• Advanced A+: Automatically captures and blends exposure-bracketed images for better night and backlit portraits, and focus-bracketed images for images that are in focus from front to back.

• Creative Bracket: Automatically generates multiple versions of a shot taken by the user with different brightness and colour tone settings. The settings of the autogenerated shots are shown so that users can learn.

• Subject blur guide: Available in the Panning SCN mode. Helps the user practice panning and improve the success rate of panning shots.

Kit Options

The EOS R50 is available in black and white, with two kit options

• With the RF-S18-45mm f/4.5-6.3 IS STM

• With the RF-S18-45mm f/4.5-6.3 IS STM and RF-S55-210mm f/5-7.1 IS STM

RF-S55-210mm f/5-7.1 IS STM: Extend your Reach

The RF-S55-210mm f/5-7.1 IS STM, a compact, lightweight, and affordable telephoto zoom lens, is the latest add ition to the RF-S lineup. Providing a full-frame equivalent angle of view of 88 to 336mm on an APS-C image sens or, the lens is set to expand users’ creative horizons, allowing them to capture images that are difficult to get wit h a standard kit lens or smartphone. These include:

• Sharp, high-quality closeups of subjects that are further away

• More pronounced shallow focus effects

• Images with compressed perspectives

The lens also has excellent close-up shooting capabilities: its 0.28x maximum magnification at the 210mm end (more than the EF-M55-200mm f/4.5-6.3 IS STM) enables semi-macro photography at a relatively short closest focusing distance of 0.73m.

Besides having a native 4.5 stops of image stabilisation, RF-S55-210mm f/5-7.1 IS STM is capable of providing up to 7.0 stops’ image stabilisation through Coordinated Control IS when used with EOS R system cameras equippe d with In-Body IS.

APPENDIX | EOS R50

 About Canon Group

Ever since its foundation in 1937, Canon is guided by the ‘Kyosei’ philosophy of living and working together for t he common good. Canon strives to create and deliver world-class products, becoming a top global corporation b y diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare, and industrial equi pment. Through the close connection between its global head office in Tokyo and regional headquarters in Amer ica, Europe, Asia, Oceania, and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan to serve society with advanced techn ologies and become a trustworthy and responsible corporate citizen. The year 2016 was the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 376 subsidiaries all over the world, supported by 197,776 employees. (Data as of December 31, 2017).

About Canon India

Canon India Pvt. Ltd. is the sales and marketing subsidiary of Canon Inc., a world leader in imaging technologies. Having started its operations in 1997, Canon India markets a comprehensive range of sophisticated contempor ary digital imaging products and solutions in India. The company today has offices in 10 cities across India with merchandise warehousing facilities at 4 location and employs over 1000 staff and over 850 channel partners. Ca non India enjoys a vast retail presence across the country through Canon Image Square (CIS) stores, PIXMA Zon es, and BIS Lounges. Canon India’s service reach extends to over 632 towns covering 19,118 PIN codes across In dia – which comprises of 349 Camera collection points, 15 Camera repair centers, 316 Printer repair centers, 18 4 Copier, Scanner and 129 Large Format Printer Sales & Service dealers. (Data as of February 2023)

In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World-class technology, Canon offers an extended product portfolio, including Digital Production Printers, Large Format Printers, Commercial Print ers, Multi-Functional Devices, Managed Document Services, Inkjet & Laser Printers, Document and Cheque Sca nners, Digital Cameras, DSLRs, Mirrorless cameras, Cinematic Imaging Products, Surveillance cameras and Med ical Imaging products catering to the multiple market segments of consumer, SME, B2B, Commercial, Governme nt & PSUs.

 [1] At a focusing brightness of EV 12 (ISO 100), at room temperature, in M mode, with RF24-105mm f/4-7.1 IS STM, shooting still photos with the shutter button, 1-point AF (center AF point), and One-Shot AF

[2] When paired with an f/1.2 lens (except lenses with DS coating), central AF point, One-Shot AF, normal temperature, ISO 100

[3] Angle of view becomes narrower when Movie Digital IS is turned on.

[4] Approx. 375g (black version), approx. 376g (white version)

[5] Note: The Movie IS function is linked with the angle of view setting; when set to the widest angle, Movie IS is set to “Off”. When using Movie Digital IS, the shooting range becomes narrower. The image also becomes enlarged, resulting in a less defined image.

[6] When set to “Auto level: Enable”, “IS mode” is turned off (The two cannot be used simultaneously), and the shooting range also becomes narrower. The mode cannot be used when shooting vertically.

[7] Full HD 30p only.