Samsung Introduces Curd MaestroTM to IoT Enabled Family HubTM, SpaceMaxTM Refrigerators; Brings 845L Side-by-Side with Home Bar
• Curd Maestro™ Family Hub™ refrigerator is available at a special pre-book price of 187,990 till March 31 on Samsung.com and online stores of other retail partners
• Get Samsung S20 FE with Curd Maestro™ Family Hub™ refrigerator along with cashback of up to INR 6,000
GURUGRAM, India – March 23, 2021 – Samsung, India’s most trusted consumer electronics and No.1 refriger ator brand, today expanded its proprietary Curd Maestro™ technology to its large capacity refrigerators, inc luding the IoT-enabled Family Hub™, SpaceMax™ Side-by-Side refrigerators, building on strong demand for the Curd Maestro range of refrigerators that were launched last year.
Curd Maestro™, the world’s first refrigerators that can make curd and address the pain points of daily curd mak ing, will now be available in 673 litre premium Curd Maestro™ Family Hub™ refrigerator and also in 692 litre Sp aceMax™ series. Besides taking the usage of refrigerators from food preservation to food preparation, IoT fea tures in the Curd Maestro™ Family Hub™ allow you to customize your curd preparation settings through the Smart Things App, anywhere and anytime.These premium refrigerators are designed to lend a classy look to your kitchen while transforming it into a connected fun zone for the whole family.
Additionally, as a part of its 2021 line-up, Samsung has also intro duced a large capacity 845 litre Side-by-Side refrigerator. Built to address consumer need for extra storage space, this refrigerator also comes with a Home Bar feature. The sleek small window of the Home Bar, when gently tapped, provides convenient access to beve rages placed inside, resulting in energy savings.
“At Samsung, we believe in impactful innovations that transform lives. Our Curd Maestro™ Refrigerators have got a very positive response from consumers, strengthening our position as the No. 1 refrigerat or brand in India. Seeing consumer demand for large capacity refrigerators and the popularity of our Curd Maestro™ technology, we have introduced it in our IoT enabled Curd Mae stro™ Family Hub™ and SpaceMax™ Curd Maestro™ refrige rators. We are confident this launch will address the evolving needs of our consumers,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.
Price, Offers & Availability
The Curd Maestro™ Family Hub™ refrigerator (673 litre) is available at a special pre-booking price of INR 187,990 on Samsung.com, Amazon, Flipkart and online stores of retail partners across India, including Croma, Reliance Digital and Vijay Sales from March 23 to March 31, 2021.
On purchase of a Curd Maes
tro™ Family Hub™ refrigerator, buyers get a complimentary Samsung Galaxy S20 FE (Fan Edition) along with a cashback of up to INR 6,000.SpaceMax™ Curd Maestro™ (692 litre) refrigerator is available in Real Stainless and Black Matt starting from INR 93,990, across all leading retail stores. The large capacity (845 litre) Side-by-Side refrigerator is available at a price of INR 101,990, across all leading retail stores.Samsung Side-by-Side Refriger ators come with 10-year warranty on its Digital Inverter Technology Compressor that provides up to 50% ener gy savings.
Features of Curd Maestro™ Family Hub™ Refrigerators
Curd Maestro™
Using the Curd Maestro™, one needs to boil and cool the milk and mix the curd culture manually while Curd Ma estro™ does the most crucial part of the job – fermentation. It will not only ferment the curd but will store it too. Curd Maestro™ makes curd with the same consistency each time and eliminates all the hassle of curd maki ng in different weather conditions. Curd Maestro™ enables curd preparation in 6.5 to 7.5 hours – 6.5 hours for soft curd, 7.5 hours for thick curd.
Simplifying Connected Living
The built-in View Inside Camera on the Curd Maestro™ Family Hub™ allows users to take a quick peek inside the refrigerator with a multi-finger swipe down on the Family Hub™ screen, without opening the refrigerator. You can also use the SmartThings app to see what’s inside the refrigerator remotely, even while you are out shoppi ng. The refrigerator allows you to create shopping lists, food memos, digitally label food with expiration dates and set reminders.
Strengthening Family Connections
Curd Maestro™ Family Hub™ keeps the family more closely connected and organized with its built-in screen that can be used as a whiteboard, memo or even a photo album. Family members can also make calls and share pho tos and notes with each other through the refrigerator. They can even share and update calendars through the Family Hub™ app (synced with Google, MS365).
Enjoying a More Intelligent Way of Living
Samsung’s Bixby recognizes individual voices and provides personalized information based on preferences. Ask “Hi Bixby, what’s new today?” and it will provide a read out of the news, weather and calendar updates. You can also enjoy hands-free calls with Bixby voice control.
Creating New Ways to Have Fun at Home
Users can access millions of
ongs through the web browser, live radio app or Music apps such as Spotify Gaana.com and TuneIn or mirror their Samsung Smart TVs and smartphones to watch their favourite shows on the Family Hub™ screen. The new Family Hub™ also features 25-watt premium speaker for sound that is deep in bass and rich in the mid-range.
Enjoy a More Intelligent Way of Living
The new Curd Maestro™ Family Hub™ is more streamlined than ever with its Meal Planner feature that cust omizes the entire food experience. It recommends smart recipes based on dietary preferences you set, helps you come up with a week-long meal plan based on your refrigerator inventory, and prepares your shopping list.
More Storage Space Inside
SpaceMax™ Technology enables the inside walls of the refrigerator to be much thinner by using minimal amount of high-efficiency insulation. This means more storage space. For a sleek and seamless design, the Curd Mae st ro™ Family Hub™, showcases elegant flat doors with recessed handles and a counter depth design to help fit in any space.The refrigerator also comes with a Deodorizing Filter, keeping the inside of the refrigerator fresh by constantly passing air through built-in activated carbon filters. The Power Cool & Power Freeze features offer rapid cooling performance at the touch of a button.
Check out Samsung’s Curd Maestro™ Family Hub™ in its full glory: https://youtu.be/mdlwJ3SIwKI
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is rede fining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and mem ory, system LSI, foundry and LED solutions. For latest news on Samsung India, please visit Samsung India New sroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news .samsu ng.co m/bharat. You can also follow us on Twitter @SamsungNewsIN.
