120 units sold in under 120 seconds: Royal Enfield’s Anniversary Edition 650 Twin Motorcycles sold in record time
- Unveiled at EICMA 2021, 480 units of the Anniversary Edition 650 Twin motorcycles being made available globally | Come equipped with a rich black-chrome colour scheme and handcrafted brass tank badges that proudly represent the brand’s 120 – year journey
- 120 units for India sold via an Online Sale on December 6, sold out in under 120 seconds
December 7, 2021 Chennai: Royal Enfield, the global leader in mid-size motorcycle segment (250-750 cc) sold 120 units of its limited edition anniversary edition Twins motorcycles in under 2 minutes, today. A collector’s edition, launched in celebration of Royal Enfield’s rich and storied legacy, the 60 Interceptor INT 650’s and 60 Continental GT 650’s garnered an overwhelming response from motorcycling enthusiasts across the country.
A total of 120 anniversary edition motorcycles- 60 each of the Interceptor INT 650 and Continental GT 650- were available for customers on a first-come-first-serve basis. The sale opened at 7:00 PM IST on December 06th, and all the bikes were sold within the record time on www.royalenfield.com/120thedition. The entire package included the anniversary edition motorcycles along with a special blacked out Royal Enfield Genuine Motorcycling Accessories kits as well as an extended warranty for the 4th and 5th year over and above the 3 year OEM warranty. The limited edition motorcycles will also be available for customers to buy in South-East Asia, Americas and European markets soon.
About the Royal Enfield 650 Twin Motorcycles
Launched in September 2018, the 650 Twins have been extremely well received by motorcycle enthusiasts in India and across the globe. The Interceptor 650 – a quintessential roadster, won several awards globally, including the prestigious Indian Motorcycle of the Year 2018 and has continued to dominate the upper end (500cc and above) of the mid-sized motorcycling segment in India. In the International markets as well, the Interceptor INT 650 has been extremely well received and has won several coveted honors including MCN’s (UK) Best Retro Motorcycle of the Year 2019 and 2020, becoming the only Indian brand to win the accolade twice in a row. It has also been the highest selling naked style motorcycle for calendar year 2020 in the UK (as per MCIA data from January 2020 – to December 2020) dominating the mid-sized segment for over a year and propelling Royal Enfield to become one of the fastest growing motorcycle brands in the country. The 650 Twins contribute significantly to Royal Enfield’s volumes in the Americas and the APAC region.
About Royal Enfield
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling. Royal Enfield’s premium line-up includes the all-new Classic 350, the Meteor 350 cruiser, Interceptor 650 and Continental GT 650 twins, the Himalayan adventure tourer, and the iconic Bullet 350 and Classic 350 singles. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level.
Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes. A division of Eicher Motors Limited, Royal Enfield operates through 1033 large format dealerships and 1038 studio stores in all major cities and towns in India and exports to over 60 countries around the globe. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Royal Enfield recently invested in two world-class technical centers, in Bruntingthorpe, UK, and Chennai, India, and in 2020 opened its first assembly unit outside India, in Buenos Aires, Argentina. With more than 17% growth year-on-year for the last 5 years and sales in international markets up 96% in 2019-20, Royal Enfield is the leader in the global mid-size motorcycle market.
